Clothing For Men

Noth­ing fun­da­men­tally ra­tio­nal about this post, but it is in­stru­men­tal. It will be use­ful to those that want to dress bet­ter. It’s already been dis­cussed that dress­ing well im­proved one’s so­cial life; I wanted to put it in one place how to reach that.

TL,DR

  • The point of dress­ing well is to look cool

  • It gets you out of the badly-dressed hole but doesn’t make you a cool God. Work on your­self.

  • Less is more, don’t trust your “I like this funky thing”.

  • Buy to com­pose out­fits, ie to match what you already own, in­stead of ran­dom pieces you see in a shop and like

  • Wear what fol­lows the shape of your body.

  • Go for dark blue tones, light grey to black, and sand to kaki.

  • Go for plain over pattern

  • Go for smooth over texture

  • Pre­fer symmetry

  • Have no logo/​visi­ble brand­ing/​mes­sage/​image on your clothes.

  • Fash­ion­able peo­ple break the rules all the time. But they have in­te­grated style to their think­ing. To get that go­ing, fol­low the rules.

Fore­word:

My post will have two parts.
In the first (the one you’re read­ing) I’ll de­tail the rules that are com­monly used to dress well. Those rules will op­ti­mize the so­cial as­pect of cloth­ing, not what the fabric offers tech­ni­cally: how cool you look, not what in­ter­est­ing prop­er­ties you get out of your clothes. In a later ar­ti­cle, I will ex­plore ‘tech­wear’, aka cloth­ing with tech­ni­cal prop­er­ties (ther­moreg­u­la­tion, im­per­me­abil­ity, not re­tain­ing smells…), as the log­i­cal di­rec­tion to fully op­ti­mize one’s fash­ion. Be­cause I don’t want to write the sec­ond part now, this first half is to­tally self suffi­cient, and I’ll write about many other things than cloth­ing be­fore I write on tech­wear.

Dress­ing well is an art not a sci­ence, and an art that changes with trends, so­cial classes, tribes, gen­er­a­tions. I am well aware that each rule in this ar­ti­cle is bro­ken ev­ery­day by ex­tremely well-dressed peo­ple; nev­er­the­less those rules are very use­ful, and a great one in cloth­ing is to start with the ba­sics for which rules ap­ply, and then to ex­plore.


A good sense of fash­ion is both ex­tremely im­por­tant, and not im­por­tant at all.
Peo­ple do judge based on looks. If you are visi­bly ‘out’, you will suffer so­cial con­se­quences such as peo­ple avoid­ing your com­pany. By dress­ing well, you avoid be­ing re­jected from the get-go. But don’t ex­pect to be loved for it. Be­ing fash­ion­able will save you from the hole and give you a bit of a wind up, but it won’t cat­a­pult how cool you are like some movies make be­lieve. If there is some­thing you want that re­quires be­ing cool, you will still need to work on your­self for it.

Op­ti­miz­ing Style, aka: The Rules

I’ll start with the two prin­ci­ples that guide my buy­ing and dress­ing be­havi­ours and how I ap­ply the rules.

Guid­ing Principles

Less Is More

The One prin­ci­ple to rule them all. To dress well dur­ing the first months/​years of your learn­ing curve, less is more should be your motto. This is true for shapes—go for sim­ple; for tex­tures—go for plain; for col­ors—go for the less col­ored. In cloth­ing, as far as items are con­cerned more com­plex al­most always hurts in the be­gin­ning, whereas more sim­ple al­most never does. For ex­am­ple the “Ital­ian” shirts with three but­tons near the col­lar; shirts with col­lars of a differ­ent color; shirt but­tons of an un­usual color; jeans with seams cross­ing all over, a jacket over­loaded with zip­pers, wear­ing a striped in­stead of a plain shirt, t-shirts with lo­gos on them.… You’ve heard it and it’s true: in cloth­ing, less is more. This doesn’t mean to be monochro­matic or to never have pock­ets or zip­pers on a coat. It means that when you think ‘oh, I like this funky lit­tle de­tail, it looks cool…’, you don’t trust your­self. I have no­ticed that gen­er­ally, as a be­gin­ner, ev­ery time you go more origi­nal, more com­plex, you go worse. This is ac­tu­ally a mis­take that even men who dress well do. They’re ‘bored’ of the ba­sics, try to spice it up, and worsen in­stead of im­prov­ing. Don’t let that be you.

Dress­ing Well is Com­pos­ing Outfits

The sec­ond prin­ci­ple is to think, buy and dress in terms out­fits rather than in­di­vi­d­ual pieces. When you buy some­thing, un­less you have noth­ing good in your closet, it has to be bought in or­der to be worn with some­thing you already have, in­stead of be­cause you like it there and then. Go out shop­ping with what’s already owned in mind. One re­sis­tance peo­ple have is that your available styles ex­pand less rapidly (be­cause you’re im­prov­ing out­fit n in­stead of buy­ing what will be out­fit n+). Sure, not com­pos­ing out­fits and just buy­ing in­di­vi­d­ual pieces will re­sult in more po­ten­tial com­bi­na­tions be­cause you’ll buy more; but in terms of com­bi­na­tions that look good, it will be less. You’ll end up open­ing your wardrobe, your brain fil­ter­ing out the un­match­able clothes, and in de­spair you will cry : “I have noth­ing to weaaaaar!”. This is real if you don’t buy to com­pose out­fits.

Read the rules bel­low, and the next time you go shop­ping, it has to be with a pur­pose of the like: I want item X for rea­son Y (ie. a woolen sweater be­cause of the cold); it must be Z to go with V (grey to match my black over­coat /​ thin to be worn un­der a jacket).

If you fall in love with some item you think you need to buy, ask your­self : what can I wear it with? If the an­swer is noth­ing, let it go. Your abil­ity to let go, to re­al­ize that you don’t need some­thing both be­fore and af­ter buy­ing it, is very im­por­tant when it comes to pre­dict­ing how well you will dress. Just like how well you up­date your be­liefs when faced with ad­di­tional ev­i­dence is an in­di­ca­tor of how good a ra­tio­nal­ist you are.

Off to the ac­tual rules.

Fit

The most im­por­tant thing in cloth­ing is fit. Your clothes must fol­low the nat­u­ral shape of your body. To the re­cur­rent ob­jec­tion that a given cloth makes you look bad be­cause it shows how fat, or how skinny you are, the an­swer is that not fol­low­ing your nat­u­ral shape looks even worse. The only case when not fit­ting to your nat­u­ral shape can be good is if you’re big and wear some­thing big­ger, be­cause it’ll marginally “float” around you and thus makes you look slim­mer in­side. Wear­ing too skinny is never a good idea be­cause it calls the at­ten­tion to your body parts, not to you or your style. A nice cloth fol­lows; it doesn’t stick. Even if you’re mus­cu­lar, it’s too try-hard. Again, for a man: show your style, not your body. If you’re nat­u­rally skinny, the best is to go with your nat­u­ral shape. Wider and you’ll look like a flag pole, tighter and your bones will show.

Fit is ba­si­cally two things: wear­ing your cor­rect size, and wear­ing clothes which cut fol­lows the nat­u­ral shape of your body.

A sim­ple way to find what your size is: Find where you’re a lit­tle too tight, and go +1. Don’t go fur­ther up un­less you already dress well. For jeans, be­cause they stretch as you wear them, you can stick to those in which you are a lit­tle tight. In doubt, ask a sales­per­son.

I couldn’t give a uni­ver­sal ad­vice, but for the en­g­ineer­ing type, es­pe­cially Amer­i­cans, your jeans and chinos should be tighter than they are now. To know what the right fit is for you, don’t ask ‘is it com­fortable?’ be­cause to you, used to large jeans and trousers (rel­a­tive to what is con­sid­ered well fit­ted), the right size will feel un­com­fortable. The right ques­tion is ‘Am I ac­tu­ally par­a­lyzed?’ (Be­cause that’s what your brain will say.) Un­doubt­edly though, there will be some marginal loss of ease in move­ment.

How do you know if an item of cloth­ing is well cut /​ makes you look good in them?

In ad­di­tion to the item be­ing of your size ; ie not too long nor too short, not too wide nor too tight, its cut should fol­low your body’s shape. If you are a V, but the shirt is an O or a [], even your cor­rect size won’t fit well. This is the kind of thing ex­pe­rience will teach you, ie wear­ing things that don’t fit you and learn­ing which brands and/​or de­signs do.

Pants’ quick win: Most men will look well in slim or semi-slim pants. Try not to go skin-tight to avoid clown feet. If your thighs to calf ra­tio is big­ger than the av­er­age man’s how­ever, you should try the ‘car­rot’ cut that has more space around the thighs and a lower meet­ing point for the legs, yet a slim­ming cut down the leg so that the over­all look is still fit­ted.

Colors

The sec­ond most im­por­tant thing in cloth­ing is col­ors: which to use and how to com­bine them. The two go hand-in-hand: you use the col­ors which, were you to com­bine them, would look har­mo­nious still. Those col­ors are :

° Tones from medium to dark blue (prefer­ably not light blue, with the ex­cep­tion of shirts and jeans);

° Tones from light grey to black;

° Tones from light sand to kaki (goes through dark beige but ex­cludes brown).

A note on brown. Although it is a shade of beige, I think that brown should be avoided. This could be due to an as­so­ci­a­tion with old peo­ple, who tend to wear it more. (Again, no judge­ment, but the point of cloth­ing is to look cool; even at 50, cool men are too young for brown). Very rarely will you see well-dressed men wear­ing brown. You can wear brown leather in jack­ets or shoes, es­pe­cially if it is suede leather and doesn’t look like or­ange, but aside from that you should avoid it. I will not ad­vise you to wear brown suits, but some men wear them well.

A note on black. I de­cided to add black to the color list be­cause you see it so much in perfectly dressed peo­ple that it’d be sense­less not to. How­ever, for sev­eral so­cial groups, black, ex­cept for busi­ness/​gala shoes, is ab­solutely for­bid­den. If you so­cial­ize with those and are tempted to go black, go for dark blue in­stead (to know, just look at the coolest /​ most group-rep­re­sen­ta­tive peo­ple, and check whether they wear black).

Within those cir­cles al­though a black t-shirt or jean will be frowned upon, it should still be tol­er­ated (un­less worn to­gether). A black suit how­ever, worn any­where else than at events where tuxe­dos are ex­pected, is hor­rific. It goes with­out say­ing that black shirts are equally (if not more) crim­i­nal.

In so­ciety at large, black suits are some­what more ac­cepted, de­spite their as­so­ci­a­tion with valets, taxi drivers, ser­vic­ing per­son­nel in gen­eral. And be­cause some peo­ple will think ex­tremely lowly of you for wear­ing one out­side of tuxe­dos events, I sug­gest always go­ing for a dark blue suit. You’ll still be el­e­gant to ev­ery­one that doesn’t know about the no-black rule, and will not be put in a hole by those who do. Added cost: 0; avoided value loss: po­ten­tially a lot.

A note on shirts’ col­ors. The color of your busi­ness shirt com­plies to an even stric­ter ar­ray of col­ors than men­tioned (and com­ply­ing to it for your ca­sual shirts will not hurt ei­ther). Your shirt must be light, and mostly will only be blue and white (you have choice! the shirts can have in­visi­ble stripes pat­terns...). Light blue and white only. Never kaki or beige, never grey (ah!), black (brr!), and of course none of the ex­cluded col­ors (yel­low! oh! brown! No.). Those are ab­solutely for­bid­den and, by the way, one of the rea­son well-dressed Euro­peans look at Amer­i­cans in their shiny-fabric (!) over­sized (!) suits and think Aaaaah­h­h­hhh. In this area, the rea­son for strict­ness is very likely more so­cial norm than com­bin­abil­ity, which makes it all the more im­por­tant not to vi­o­late. If you do (in the com­pany of well-dressed peo­ple, or oth­ers “in the know”), peo­ple will not only think you dress poorly, they’ll will also not want to be around you, be­cause their sta­tus will de­crease from con­tam­i­na­tion. Trust me, I’ve been on the judg­ing end of that norm.

It’s just like in high school. Can the coolest kid hang out with who­ever they want and de­spise the rule with­out be­ing con­tam­i­nated by the vi­o­la­tors? Of course they can. Are most kids the nice coolest kid? Of course they aren’t. They will com­ply and avoid the badly dressed like they do the un­cool.

How to match col­ors.

The great thing with the col­ors above is that if you stick to them and com­bine two or three when choos­ing your clothes, you can’t lose. Lit­tle need for de­tail here: if you stick to two or three of these col­ors, you will not lose.

Two ad­di­tional, less strict rules that will make things even sim­pler for you :

A. for the lay­ers worn on your up­per body, go from lighter (close to the body, ie your shirt/​t-shirt) to darker (fur­ther from the body, ie mid-lay­ers, coats etc). This is why good col­ors for t-shirts are white, light grey and khaki; and why you should start with a dark blue, not a beige coat. But this is no ab­solute rule.

B. Your lower body should be darker than your up­per body. This is prob­a­bly be­cause dark col­ors make one look slim­mer, and most men’s body type is legs big­ger than up­per body whereas the ath­letic stereo­type is legs thin­ner than up­per body. For that rea­son, give pri­or­ity to jeans and chinos that are navy/​dark blue, black and dark grey.

Your shoes can be the ex­cep­tion: plain white sneak­ers are fan­tas­tic to boost an out­fit (avoid­ing lo­gos, stripes etc). Ever won­dered why French peo­ple look amaz­ingly well dressed? Fit x color un­der­stand­ing x white shoes = (well dressed) French per­son.

When you get more ad­vanced with your cloth­ing, from match­ing two or three col­ors, try to match two or three tones of col­ors. Ie, wear light grey tones + navy tones + black.

Or beige/​khaki tones + white + navy tones.

Find col­ors that suit you: like women do, bring the cloth near your face and look in the mir­ror how your tone goes with the color.

There is a the­ory out there that the con­trast be­tween your clothes should match the con­trast be­tween your face and hair: ev­ery time I see it de­scribed, I can’t tell which of the pic­tures I’m shown as good vs bad ex­am­ples is the bet­ter. The the­ory sounds true to me; it’s very log­i­cal and some color-the­ory things are definitely true (black makes your face look paler in con­trast; the more con­trast with skin and clothes the more your face will stand out); but the over­all doesn’t con­vince me.

Symmetry

Sym­me­try is beau­tiful to us. On hu­mans, we like ver­ti­cal sym­me­try: the right and left sides mir­ror each other. It seems to me that there are two types of sym­me­try: sim­ple and com­plex. Sim­ple is a jacket where the right and left sides of the zip­per are plain and the same; com­plex is when they both have ten but­tons placed at the ex­act same place, mir­ror­ing each other. The first is the one we want. When we learn to dress well, we don’t just want to avoid asym­me­try (like a zip­per di­ag­o­nally cross­ing a sweater or a fold com­ing on top of the other); we also want to avoid com­plex sym­me­try.

This is one of the less strict rules, as we’ve seen James Bonds and Kings­men rock the dou­ble-breasted suit; but given that you’re likely to fail them, play it safe and look awe­some in that clas­sic navy suit.

Composition

The sec­ond part of this ar­ti­cle will go into more de­tail on the prop­er­ties of the fabrics you wear. Yet, you should still know a few things about fabrics now, for rea­sons of ba­sic com­fort.

With t-shirts and shirts, don’t go for less than 100% cot­ton, and try to go for higher-end kinds of cot­ton for com­fort and dura­bil­ity, like Egyp­tian cot­ton, Long Is­land cot­ton, Supima cot­ton (there are more).

For woolen sweaters and for coats, un­less you have an ab­solute crush on an item you can’t find el­se­where, don’t go for an item with over 20% of syn­thetic fabrics — polyamide, polyester, and the likes. 80% wool 20% syn­thetic is tol­er­able, es­pe­cially if you can’t in­vest much. For some items, syn­thetic fabrics are ac­tu­ally added to in­crease re­sis­tance (rarely above 20% though), as nat­u­ral fabrics like mer­ino wool or cash­mere can be more frag­ile. But syn­thetic fabrics re­tain smells, don’t evac­u­ate sweat and heat, cre­at­ing a sauna effect, and don’t pro­tect against the cold like wool does.

If you want a win­ter sweater or coat, you will need to look at the fabric tag.

Re­mem­ber with syn­thet­ics: sauna in the sum­mer, veil in the win­ter.

Lo­gos/​brand­ing

This is a very im­por­tant rule, always within Less is More: avoid showy brands. No logo. No mes­sage/​text/​image/​comic ei­ther. This is first as a so­cial un­der­stand­ing that brag­ging is low-value be­cause you don’t want to seem like you’re try­ing to look rich or cool. The other side of lo­gos is sig­nal­ing your per­son­al­ity through a mes­sage or image that you think is cool or funny. It will prob­a­bly not be un­der­stood by most around you, and they’ll think you’re un­funny/​un­cool/​im­ma­ture. Even counter-sig­nal­ing of­ten back­fires, given that those who you want to think you’re dressed well aren’t those who already think you’re cool, and who’ll get the joke or mes­sage.

Price/​po­si­tion­ing (and which are the good brands)

Ex­cept for some rare high-street shops like Uniqlo, the brands that you want to buy from are the ones that don’t come to you.

The good heuris­tic for this is pre­cisely your anti-in­tu­ition: if you can name them, they’re prob­a­bly ter­rible and their money is spent on ad­ver­tis­ing rather than mak­ing good clothes. Ad­ver­tis­ing is to­tally log­i­cal for a brand that wants to sell its product in­stead of wait­ing to be dis­cov­ered. But it does take money out of the cloth. For we who want to op­ti­mize dress­ing, cut­ting the ad­ver­tis­ing costs by find­ing and shar­ing those brands that have lit­tle or no ad­ver­tis­ing is the win. Be­cause I know many of those brands, voila a list of those you wish you knew, from least to most ex­pen­sive (* are my per­sonal fa­vorites (the French names will still de­liver wor­ld­wide, and are very good)):

Uniqlo, Cos, Ever­lane (United States), Paris-Yorker, Le Pan­talon, Hast (shirts), Asphalte-paris, SuitSup­ply, As­ket, Spoke Lon­don, Sea­gale* (tech­wear), Dra­peau Noir, Hir­cus, Bon­neGueule*, Har­mony Paris, Norse Pro­jects*, SEH Kelly, Howards (shirts), Merz B. Sch­wa­nen, APC, Nor­we­gian Rain, Officine Générale*, Edi­tions MR, De Bonne Fac­ture.

The Wardrobe Basics

The items that you must have, for which there is no need to wait, and they go with ev­ery­thing (no need to worry about what to wear them with). You will have no trou­ble what­so­ever find­ing them.

For each cat­e­gory, I give a list of brands that go from cheap to more ex­pen­sive. It is heav­ily French—that is most I know.

° Pants: dark navy chino, black jeans, dark blue jeans. Opt: beige chino, bleached blue jeans, grey jeans. Best brands: [Uniqlo, As­ket, Le Pan­talon, Spoke, Nudie, Bon­negueule]

° T-shirts (always plain): white, light grey, dark grey, dark blue, khaki [Uniqlo for cheap Supima cot­ton, As­ket, Sea­gale, Bon­neGueule, Norse Pro­jects, Merz B Sch­wan­nen].

° Sweaters: dark blue, light grey, dark grey [Uniqlo, As­ket, Sea­gale, Merz B. Sh­wan­nen, Officine Gen­erale].

° Busi­ness shirts: white, light blue — avoid oxford pat­tern, go for popeline [Hast, Bon­neGueule, Howards].

° Ca­sual shirts: the fabric is a more ro­bust cot­ton (like Oxford or cot­ton flan­nel) or it’s made with wool—white, light blue, can go for dark blue, khaki, light grey [Uniqlo, As­ket, Dra­peau Noir, Norse Pro­jects, Bon­neGueule, Officine Gen­erale].

° Parka/​Over­coats: dark blue and/​or dark grey. Beige and khaki also work. Black also works. [SuitSup­ply, Sea­gale, Dra­peau Noir, Har­mony Paris, Bon­neGueule, SEH Kelly, Officine Gen­erale]. This is a piece for which you should be ready to in­vest over 350 eu­ros if you need it against the cold.

° Shoes: a pair of min­i­mal­ist white sneak­ers (here the Adi­das logo or Nike swoosh are tol­er­ated, but if you can avoid them do so). [Cos, Adi­das, Nike, NewBalance, Asphalte-Paris, Bon­neGueule, Axel Ari­gato (lower qual­ity for the price but look good), Na­tional Stan­dard (ex­pen­sive but long-last­ing)]. A pair of min­i­mal­ist black leather busi­ness shoes. Op­tion­nal: min­i­mal­ist blue leather white sole sneak­ers [Asphalte-Paris, Axel Ari­gato, Bon­neGueule, Na­tional Stan­dard] /​ beige suede or black leather Chel­sea or boots [Asphalte-paris, Or­bans, Bon­neGueule, Sep­tieme Largeur, Cob­bler Union (United States), Para­boot].

You’ll no­tice there are no polo shirts men­tioned. They can be worn well, but be­cause they need to be well ironed and fit­ted to not give that Amer­i­can dad look, I’d rather just not recom­mend them. They also have a good-boy image and, as pre­vi­ously men­tioned, the point of dress­ing well is to avoid those nega­tive as­so­ci­a­tions. A good al­ter­na­tive is to wear long-sleeved (mer­ino) wool polo sweaters: more el­e­gant, eas­ier to take care of, and with no nega­tive as­so­ci­a­tions.

More Prac­ti­cal Ad­vice and Things I Wish I Learned Earlier

° Don’t be an over­matcher: us­ing the same fabric from top to bot­tom; match­ing two col­ors perfectly (eg bur­gundy shoes bur­gundy sweater with white pants white jacket white hat; this gives you away as try-hard). This is worse than wear­ing one color, which can be done well (as always, the soberer the color the eas­ier). The best strat­egy, whether wear­ing one or sev­eral col­ors: is a ca­maïeu: for a given color, each ad­di­tional piece must be of a differ­ent tone.

° For some rea­son (pos­si­bly to look more manly/​differ­ent to women’s coats), long coats should not fol­low your body like your clothes do. They shouldn’t be larger, but they shouldn’t be too tight. In fact, straight from the shoulder works won­ders...

° Never wear white socks (this is just a class thing, but very use­ful to know)

Fi­nal com­ments:

-Wash­ing. I don’t know how anec­do­tal my ev­i­dence is, but there may be a ten­dency in peo­ple to over­wash. The only things that should be washed af­ter ev­ery wear are un­der­wear, cot­ton shirts, polos and t-shirts. Sweaters need to be washed way less fre­quently, es­pe­cially woolen ones. At most once a month. The more you have, the less of­ten you wear them, the more rarely the wash.

For ev­ery­thing that is woolen or higher qual­ity cot­ton (and that isn’t stained): wash at 30°C and do not dry. Hang if it’s light, lay down on a dry sur­face or towel if heavy.

Pants should be washed ev­ery six months, be­cause they shrink ever so slightly af­ter ev­ery wash (but then go back to nor­mal af­ter worn), and lose their dye very fast (it’s hard to fix­ate, and the cheaper the less fix­ated). It is part of a pant’s life to fade out, so don’t buy a new one ev­ery year; but don’t pre­cip­i­tate it ei­ther.

-Cool brands. You want to op­ti­mize cloth­ing not by wear­ing just what good brands make, but by wear­ing what good brands makethat cool peo­ple wear. Good brands make some ugly things: from an eco­nomic per­spec­tive it makes sense: if some­one will only buy from you if you make the ugly thing they want, just make it for them and cash in. Also, when you make one hun­dred pieces, some will be for older or younger gen­er­a­tions, some will be too crazy for you, many will break the rules… So don’t buy just be­cause it’s from a good brand. First, learn what is cool, then buy from the good brands.

Of course, if you have no idea what is cool and don’t even know where to look (give links), then just buy­ing from a brand you know is cool with the rules in mind, even with your bad taste, is a mas­sive head start.

-Con­sumerism. Sure, don’t be con­sumerist. Don’t buy and buy and buy. Peo­ple over­es­ti­mate how much plea­sure goods will bring them. How­ever, there is a very real phe­nomenon that just hap­pens, and it only does af­ter a non­triv­ial num­ber of items of cloth­ing bought and time, yet it is pretty sud­den: at some point in your dress­ing ‘jour­ney’, you’ll be­come well dressed. You’ll more or less always be fash­ion­able, rec­og­nized for it, where you go peo­ple will as­sume you’ve always dressed well, and you’ll de­rive about as much plea­sure from it as you de­rived dis­plea­sure from re­al­iz­ing that you still didn’t look good, when you had just bought and worn a new item you liked. That said, I still stand be­hind the well-ham­mered philos­o­phy that con­sists in buy­ing less but bet­ter.

Although I recom­mend Bon­neGueule for ev­ery cloth­ing cat­e­gory, I am in no way re­lated to them. It’s a sim­ple co­in­ci­dence that they make such amaz­ing clothes and as a blog give so much free value away. I guess this is where giv­ing gets you. If you live out­side of France, count 19% off their prices as they (un­like other brands) dis­count the value tax. If you aren’t in Europe, the price will raise in de­liv­ery.

if you want to know more, you can start with r/​male­fash­ion­ad­vice’s wiki; and with Bonne Gueule’s YouTube video se­ries Le Bon Look—some videos have English sub­ti­tles.


If you live in Lon­don and want to pay to spend a day shop­ping with me; if you want to send me a mes­sage about any­thing; or if you just want to see my ir­ra­tional lifestyle… head to ig @eau­dadrien