Fwiw, I don’t think that $5,000 figure is meaningful—the quote is saying (iiuc) that someone using Claude Code could use the equivalent of $5,000 in API credits, if they used their full usage allocation for each time period. But a very high fraction of users aren’t using the maximum possible tokens on these plans. When people were taking advantage of the plan pricing in 2025 to get max token use, Anthropic adjusted the allowances and presumably they’re now comfortable with overall Claude Code token spend on different plans. The $5,000 figure may be from before that adjustment, and only applied to the extreme right tail of token users even at the time afaik.
In general I would expect trends like Claude Code/Codex adoption to be driven more organically than by marketing campaigns, since growth has been so consistent and on such a large scale. I don’t think you get revenue 10xing every year from a creative marketing strategy.
Do we know if/how much the labs are already using steering vectors in deployment settings? Since the models know they’re being shady, but have been selected for reward hacking/cheating behaviors during RL: can’t we mitigate some of the downsides of RL rewarding sloppiness/cheats by dialing vectors associated with honesty, conscientiousness, etc. up, and vectors associated with cheating, manipulation, concealment, etc. down? The models would be deployed but not trained with their vectors tweaked, so this shouldn’t be selected against. In theory you’d be able to recover a better-aligned version of the model with the right tweaks.
But I don’t have a good sense of whether this kind of work is ready for production use yet (Anthropic is doing some steering in the model cards, but it still seems like a fairly small portion of their overall safety evaluations). And it seems like there are heavy-handed ways of doing steering that could have unexpected side effects or be morally wrong. For example, Anthropic found amplifying Mythos’ negative emotion vectors decreased destructive tool calls (p122 of the system card), but it might be quite bad to do that in deployment, if amplifying the vector made Mythos experience negative emotions.