Fwiw, I don’t think that $5,000 figure is meaningful—the quote is saying (iiuc) that someone using Claude Code could use the equivalent of $5,000 in API credits, if they used their full usage allocation for each time period. But a very high fraction of users aren’t using the maximum possible tokens on these plans. When people were taking advantage of the plan pricing in 2025 to get max token use, Anthropic adjusted the allowances and presumably they’re now comfortable with overall Claude Code token spend on different plans. The $5,000 figure may be from before that adjustment, and only applied to the extreme right tail of token users even at the time afaik.
In general I would expect trends like Claude Code/Codex adoption to be driven more organically than by marketing campaigns, since growth has been so consistent and on such a large scale. I don’t think you get revenue 10xing every year from a creative marketing strategy.
Fwiw, I don’t think that $5,000 figure is meaningful—the quote is saying (iiuc) that someone using Claude Code could use the equivalent of $5,000 in API credits, if they used their full usage allocation for each time period. But a very high fraction of users aren’t using the maximum possible tokens on these plans. When people were taking advantage of the plan pricing in 2025 to get max token use, Anthropic adjusted the allowances and presumably they’re now comfortable with overall Claude Code token spend on different plans. The $5,000 figure may be from before that adjustment, and only applied to the extreme right tail of token users even at the time afaik.
In general I would expect trends like Claude Code/Codex adoption to be driven more organically than by marketing campaigns, since growth has been so consistent and on such a large scale. I don’t think you get revenue 10xing every year from a creative marketing strategy.