Does anyone have a good theory of semiotic warfare? Like, when people start advocating for using words differently, when should you “cede” linguistic ground and when should you fight to keep the old definition? When if ever is it permissible to punish people who insist on using words in the new way, or the old way? Or if you don’t like the normative frame—what is the realpolitik of semiotic warfare? How does one best achieve one’s goals given the ongoing war over language?
Obvious examples that come to mind are “alignment”, “science”, “God”, “war crime”, “woman”, “illegal immigrant”. These are culture-warry for obvious reasons; I’m mostly looking for engagement on the meta-level.
curious if this ended up getting published somewhere!