Spreading the word?

This has been dis­cussed some, but I don’t think it’s been the sole sub­ject of a top-level post. I want to find out other peo­ple’s ideas rather than driv­ing the dis­cus­sion into my ideas, so I’m ask­ing the ques­tion in a very gen­eral form, and hold­ing off on my own an­swers:

  • Should we be try­ing to spread the word?

  • If so, what is the word, and how should we be try­ing to spread it?