Spreading the word?

This has been discussed some, but I don’t think it’s been the sole subject of a top-level post. I want to find out other people’s ideas rather than driving the discussion into my ideas, so I’m asking the question in a very general form, and holding off on my own answers:

  • Should we be trying to spread the word?

  • If so, what is the word, and how should we be trying to spread it?