I often think about iconic comic book characters as essentially today’s version of these kind of mythical stories, which cut across people’s disagreements about religion. The story of Spider Man has been retold many times but generally contains a classic arc:
Peter finds himself unexpectedly with a lot of power all of a sudden.
Peter has an opportunity to use that power to do the right thing at effectively low cost to himself, and chooses not to for selfishness/laziness reasons.
His choice not to do right has unforeseeable negative consequences both for society and for him personally.
He then dedicates himself to saving people/fighting crime/etc.
In many versions of the story, he pays a lot of personal costs for the time and energy he spends helping others, but he still does it.
In many versions, at some point he gets burned out or panicked that it feels like his power to do good becomes an obligation he can’t escape, and he feels distraught by all the people he cannot help.
In many versions, he eventually (through some dramatic event) comes to terms with his inability to save everyone, and learns that what he can accomplish is still valuable and good, even if he can’t save everyone.
I think its essentially an aspirational model of what it means to be a good person living a balanced life as you come of age and gain authority, power, and responsibility over others. And I do think that people absorb these truths from the story.
One thing you might be missing, and the reason that widely-viewed events are so valuable as ad space, is that one function of ads can be to create common knowledge among the audience of how other people might see the product.
For example, Corona beer has a beach vibe. They don’t just want you to know that it has a beach vibe, they want you to know that other people know that it has a beach vibe. That way, if you are going to a party and want to bring something that has a beach vibe, you’ll reach for Corona because you want to be seen by others as bringing the beach vibe. This is why ads on widely-viewed broadcasts like sports games disproportionately (tho not exclusively) focus on products that are consumed socially or in public rather than privately.