Why is turbulence worse on planes? The headlines blame it on ‘climate change.’ The actual answer is the FAA told airlines to prioritize saving fuel over passenger comfort, despite passengers having a strong revealed preference for spending the extra cost of fuel to have a more pleasant flight. This then became ‘because climate change.’ This kind of thing damages public trust in all such claims, making solving climate change (and everything else) that much harder.
There are benefits to optimized profile descents (fuel, time, reduced air traffic controller instructions, reduced noise over populated areas), which they did studies on to confirm since in high traffic airspace the stepwise approach can be easier for ATC. This change could conceivably increase turbulence on approach but would not explain the increase that “the narrative” is attributing to increased wind shear at higher altitudes.
Agree and also perceptions. The idea here is to facilitate price discovery and price discrimination. If only we knew people’s WTP and could serve them lower prices acceptable to us when volume isn’t moving at the current price! We can adjust prices ad hoc, but maybe a little upfront market research would be better and an exchange might be smoother (subject to TCs). The flipside of this has the problem that consumers hate it [Reuters]. Also, hedging (see: futures markets) does happen in B2B, but with more sophisticated owners and larger businesses. The supply chain is constantly to optimize inventory management (again, not mom-and-pops you see on save-my-business shows).