That the earth is a sphere:
Today, we have lost sight of how counter-intuitive it is to believe the earth is not flat. Its spherical shape has been discovered just once, in Athens in the fourth century BC. The earliest extant reference to it being a globe is found in Plato’s Phaedo, while Aristotle’s On the Heavens contains the first examination of the evidence. Everyone who has ever known the earth is round learnt it indirectly from Aristotle.
Thus begins “The Clash Between the Jesuits and Traditional Chinese Square-Earth Cosmology”. The article tells the dramatic story of how some Jesuits tried to establish the spherical-Earth theory in 16th century China, where it was still unknown, partly by creating an elaborate world map to gain the trust of the emperor.
They were ultimately not successful, and the spherical-Earth theory only gained influence in China when Western texts were increasingly translated into Chinese more than two thousand years after the theory was originally invented.
Which makes it a good candidate for one of the most non-obvious / counterfactual theories in history.
I see no reason to doubt that the article is accurate. Why would Chinese scholars completely miss the theory if it was obvious among merchants? There should in any case exist some records of it, some maps. Yet none exist. And why would it even be obvious that the Earth is a sphere from long distance travel alone?
I don’t think this makes sense. If the Chinese didn’t reinvent the theory in more than two thousand years, this makes it highly “counterfactual”. The longer a theory isn’t reinvented, the less obvious it must be.