Fandom people on Tumblr, AO3, etc. really responded to The Last Jedi (because it was targeted to them). Huge phenomenon. There are now bestselling romance novels that started life as TLJ fanfiction. Everything worked just like it does for the Marvel movies, very profitably.
However there was an additional group of Star Wars superfans outside of fandom, who wanted something very different, hence the backlash. This group is somewhat more male and conservative, and then everything polarized on social media so this somehow became a real culture war issue. Of course, Disney did not like the backlash, and tried to make the 3rd movie more palatable to this group.
That kind of fan doesn’t organically exist for most things outside of Star Wars though. For most things, you only get superfans in this network of fan communities which skew towards social justice. And for any new genre story without a pre-existing fanbase, there’s an opportunity to get fandom people excited about it, which is very valuable.
Normal, standard causal decision theory is probably it. You can make a case that people sometimes intuitively use evidential decision theory (“Do it. You’ll be glad you did.”) but if asked to spell out their decision making process, most would probably describe causal decision theory.