People don’t like clicking on multiple links. Most people just want an Amazon link since that’s where most people do their online shopping these days. I almost always actively look for an Amazon link in-particular when I shop something online, since it’s so much more convenient.
I would not have to click on multiple links if multiple links were listed, I would still only have to click on one. I prefer other shops and I know people who actively avoid ordering from Amazon and are put off by exclusive Amazon links.
Sorry, not sure I understand? I meant people don’t like clicking through multiple links. In this case, Amazon is the most popular target, so we provide a direct link for that, and then we provide an indirect link for everyone else. This minimizes the average number of clicks necessary to buy the book.
I do not understand how having more than one direct link to a bookshop increases the average number of clicks necessary to buy the book (or the number of clicks necessary for the Amazon customers).
Oh, yeah, there is no way I am going to put more links there. There is no other link that would even get a quarter of the clicks that the Amazon link gets, and clearly I am not going to put 10 links there. This seems like an extremely weird relationship to the cost of clutter.
People don’t like clicking on multiple links. Most people just want an Amazon link since that’s where most people do their online shopping these days. I almost always actively look for an Amazon link in-particular when I shop something online, since it’s so much more convenient.
I would not have to click on multiple links if multiple links were listed, I would still only have to click on one. I prefer other shops and I know people who actively avoid ordering from Amazon and are put off by exclusive Amazon links.
Sorry, not sure I understand? I meant people don’t like clicking through multiple links. In this case, Amazon is the most popular target, so we provide a direct link for that, and then we provide an indirect link for everyone else. This minimizes the average number of clicks necessary to buy the book.
I do not understand how having more than one direct link to a bookshop increases the average number of clicks necessary to buy the book (or the number of clicks necessary for the Amazon customers).
I believe Sherrinford is asking why you don’t list all 10 links instead of just “Pre-order on Amazon”.
Having too many links may be confusing, but some more may be better than just Amazon.
Oh, yeah, there is no way I am going to put more links there. There is no other link that would even get a quarter of the clicks that the Amazon link gets, and clearly I am not going to put 10 links there. This seems like an extremely weird relationship to the cost of clutter.