Sorry, not sure I understand? I meant people don’t like clicking through multiple links. In this case, Amazon is the most popular target, so we provide a direct link for that, and then we provide an indirect link for everyone else. This minimizes the average number of clicks necessary to buy the book.
I do not understand how having more than one direct link to a bookshop increases the average number of clicks necessary to buy the book (or the number of clicks necessary for the Amazon customers).
Oh, yeah, there is no way I am going to put more links there. There is no other link that would even get a quarter of the clicks that the Amazon link gets, and clearly I am not going to put 10 links there. This seems like an extremely weird relationship to the cost of clutter.
Sorry, not sure I understand? I meant people don’t like clicking through multiple links. In this case, Amazon is the most popular target, so we provide a direct link for that, and then we provide an indirect link for everyone else. This minimizes the average number of clicks necessary to buy the book.
I do not understand how having more than one direct link to a bookshop increases the average number of clicks necessary to buy the book (or the number of clicks necessary for the Amazon customers).
I believe Sherrinford is asking why you don’t list all 10 links instead of just “Pre-order on Amazon”.
Having too many links may be confusing, but some more may be better than just Amazon.
Oh, yeah, there is no way I am going to put more links there. There is no other link that would even get a quarter of the clicks that the Amazon link gets, and clearly I am not going to put 10 links there. This seems like an extremely weird relationship to the cost of clutter.