Executive was not talking about what is or is not virtuous, which they would likely consider irrelevant, but rather who deserves credit or blame for success or failure.
Well, he was talking about marketing vs choice of market, and my comment was riffing on that :-) The book uses the quote to make a point about individual credit, but I’m not sure it fits—even if success depends only on choice of market, individuals can still deserve credit for choosing a great market.
I would expect that it’s normally not the job of the marketing people to chose the market but to implement a strategy for the market that the CEO chose.
Executive was not talking about what is or is not virtuous, which they would likely consider irrelevant, but rather who deserves credit or blame for success or failure.
Well, he was talking about marketing vs choice of market, and my comment was riffing on that :-) The book uses the quote to make a point about individual credit, but I’m not sure it fits—even if success depends only on choice of market, individuals can still deserve credit for choosing a great market.
I would expect that it’s normally not the job of the marketing people to chose the market but to implement a strategy for the market that the CEO chose.