Is there a name for this “I changed things in my life and you can too” genre of articles? Agency porn?
I think in general, telling people they should do more hard things more often is ineffective at helping them. This article isn’t quite that, but it’s pretty close. I’m skeptical that “Do one new thing a day” is a secret recipe for overcoming akrasia or dopamine addiction.
Agreed. “This idea I disagree with is spreading because it’s convenient for my enemies to believe it” is a very old refrain, and using science-y words like “memetics” is a way to give authority to that argument without actually doing any work that might falsify it.
Overall, I think the field of memetics, how arguments spread, how specifically bad ideas spread, and how to encourage them / disrupt them is a fascinating one, but discourse about it is poisoned by the fact that almost everyone who shows interest in the subject is ultimately hoping to get a Scientific Reason Why My Opponents Are Wrong. Exploratory research, making falsifiable predictions, running actual experiments, these are all orthogonal or even detrimental to Proving My Opponents Are Wrong, and so people don’t care about them.