We’re talking about something where the product for sale is a subjective feeling in the mind of the listener
I suspect the problem is that being good at that, i.e., having artistic talent and/or having a feel for artistic talent, tends to be inversely correlated with rationality.
I suspect the problem is that being good at that, i.e., having artistic talent and/or having a feel for artistic talent, tends to be inversely correlated with rationality.
It’s notoriously a field full of marks ripe for the exploiting.
Who exploits who how?
Typically the supply of those who don’t have any business sense is farmed or mined by those who do.