Online advertising can be used to promote books. Unlike many books, you are not trying to make a profit and can pay for advertising beyond where the publisher’s marginal costs equals marginal revenue. Do you:
Have online advertising campaigns set up by your publisher and can absorb donations to spend on more advertising (LLM doubts Little, Brown and Company lets authors spend more money)
Have $$$ to spend on an advertising campaign but don’t have the managerial bandwidth to set one up. You’d need logistics support to set up an effective advertising campaign.
Need both money and logistics for an advertising campaign.
Alphabet and Meta employees get several hundred dollars per month to spend on on advertising (as incentive to dogfood their product). If LessWrong employees at those companies setup many $300 / month advertising campaigns, that sounds like a worthwhile investment
Need neither help setting up an advertising campaign nor funds for more advertising (though donations to MIRI are of course always welcome)
Online advertising can be used to promote books. Unlike many books, you are not trying to make a profit and can pay for advertising beyond where the publisher’s marginal costs equals marginal revenue. Do you:
Have online advertising campaigns set up by your publisher and can absorb donations to spend on more advertising (LLM doubts Little, Brown and Company lets authors spend more money)
Have $$$ to spend on an advertising campaign but don’t have the managerial bandwidth to set one up. You’d need logistics support to set up an effective advertising campaign.
Need both money and logistics for an advertising campaign.
Alphabet and Meta employees get several hundred dollars per month to spend on on advertising (as incentive to dogfood their product). If LessWrong employees at those companies setup many $300 / month advertising campaigns, that sounds like a worthwhile investment
Need neither help setting up an advertising campaign nor funds for more advertising (though donations to MIRI are of course always welcome)
We have an advertising campaign planned, and we’ll be working with professional publicists. We have a healthy budget for it already :-)