[Question] 45% to 55% vs. 90% to 100%

In Never Split The Difference: Negotiating As If Your Life Depended On It, Chris Voss discusses cognitive biases:

Through decades of research with Tversky, Kahneman proved that humans all suffer from Cognitive Bias, that is unconscious—and irrational—brain processes that literally distort the way we see the world. Kahneman and Tversky discovered more than 150 of them.

There’s the Framing Effect, which demonstrates that people respond differently to the same choice depending on how it is framed (people place greater value on moving from 90 percent to 100 percent—high probability to certainty—than from 45 percent to 55 percent, even though they’re both ten percentage points) (p. 12).

Isn’t it rational to value 90% → 100% more than 45% → 55%?

Even going from 90% to 95% means you are wrong half as often — instead of — whereas going from 45% to 55% only removes about 20% of your errors.

Is my thinking and math correct? If not, how am I wrong?

Assuming I’m right, I would also really appreciate a better way to explain this.

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