Conspicuously absent from the post is any mention of the actual ticket price. It’s an exercise in framing. Humans aren’t best described as having an objective preference for $485 instead of a ticket to the conference or vice versa. If the post had been a reminder of an old $485 ticket price, or announced the price as having risen from $385 or whatever to $485, it would have been less effective.
Sure, but that’s obviously not the problem for CronoDAS’s family members. Their problem is that it’s a big luxury purchase, not the equivalent of a nice meal out that is easier to justify.
My apologies for scoring points by making it look like you don’t know what “$100 off” means, by the way.
The ticket price isn’t “$485”. The ticket price is “$100 off”, it says so in the post title.
“Off” as it is used here is a two-place predicate, taking a number as x and an implied price as y and reducing y by x to produce the new price.
“Off” has other meanings, but we can tell they’re not in use here because $100 is not a object with toggle-able states.
Conspicuously absent from the post is any mention of the actual ticket price. It’s an exercise in framing. Humans aren’t best described as having an objective preference for $485 instead of a ticket to the conference or vice versa. If the post had been a reminder of an old $485 ticket price, or announced the price as having risen from $385 or whatever to $485, it would have been less effective.
Sure, but that’s obviously not the problem for CronoDAS’s family members. Their problem is that it’s a big luxury purchase, not the equivalent of a nice meal out that is easier to justify.
My apologies for scoring points by making it look like you don’t know what “$100 off” means, by the way.
When I followed the link, the price without the discount was $585. With the $100 discount applied, it would be $485 a ticket.
I was stricken with a bad case of illusion of transparency. I was referring to the way the price was framed.