Conspicuously absent from the post is any mention of the actual ticket price. It’s an exercise in framing. Humans aren’t best described as having an objective preference for $485 instead of a ticket to the conference or vice versa. If the post had been a reminder of an old $485 ticket price, or announced the price as having risen from $385 or whatever to $485, it would have been less effective.
Sure, but that’s obviously not the problem for CronoDAS’s family members. Their problem is that it’s a big luxury purchase, not the equivalent of a nice meal out that is easier to justify.
My apologies for scoring points by making it look like you don’t know what “$100 off” means, by the way.
Conspicuously absent from the post is any mention of the actual ticket price. It’s an exercise in framing. Humans aren’t best described as having an objective preference for $485 instead of a ticket to the conference or vice versa. If the post had been a reminder of an old $485 ticket price, or announced the price as having risen from $385 or whatever to $485, it would have been less effective.
Sure, but that’s obviously not the problem for CronoDAS’s family members. Their problem is that it’s a big luxury purchase, not the equivalent of a nice meal out that is easier to justify.
My apologies for scoring points by making it look like you don’t know what “$100 off” means, by the way.