Agreed. “Omega” already refers to too many other things in our discourse. I almost didn’t open this post because I thought it would be about decision theory/ Newcomb. One reason Moloch works is that’s it’s an old reference that wasn’t currently being used to describe a hundred other things.
In keeping with the theme, how about calling the social network something like Hestia, Vesta, or Eunomia. You can write a post personifying it in a poetic and mythic way. Omega can be her son with Hephaestus, if you like.
If you wait too long to change it, it’s going to stay Omega by default, and I think that would be a BAD thing.
For what it’s worth, the mythic mode name I usually give the social web is “Fate”, and the mythic name I give scripts played out in the web is “fates”. As in, “It’s his fate to be poor, so Fate will see to it that his business does not succeed.”
Val did mention he planned to tie it more explicitly in with Omega and decision theory later in the series, so I don’t think this particular approach would make sense.