Seeking better name for “Effective Egoism”

Aka, coming up with a better term for applying LW-style rationality techniques to ‘rational self-interest’.

Aka, in parallel with the current movement of ‘Effective Altruism’, which seeks the best available ways to fulfill one’s values, when those values focus roughly on improving the well-being and reducing the suffering of people in general, seeking the best available ways to fulfill one’s values, when those values focus roughly on improving the well-being and reducing the suffering of oneself.

(I find that I may have use for this term both in reality and in my NaNoWriMo attempt.)