I have not a clue whether this sort of marketing is a good idea. Let me be clear what I mean: I think there’s maybe a 30-40% chance that Gleb is having a net positive impact through these outreach efforts. I also think there’s maybe a 10-20% chance that he’s having a horrific long-term negative impact through these outreach efforts. Thus the whole thing makes me uncomfortable.
So here’s some of the concerns I see; I’ve gone to some effort to be fair to Gleb, and not assume anything about his thoughts or motivations:
By presenting these ideas in weakened forms (either by giving short or invalid argumentation, or putting it in venues or contexts with negative associations), he may be memetically immunizing people against the stronger forms of the ideas.
By teaching people using arguments from authority, he may be worsening the primary “sanity waterline” issues rather than improving them. The articles, materials, and comments I’ve seen make heavy use of language like “science-based”, “research-based” and “expert”. The people reading these articles in general have little or no skill at evaluating such claims, so that they effectively become arguments from authority. By rhetorically convincing them to adopt the techniques or thoughts, he’s spreading quite possibly helpful ideas, but reinforcing bad habits around accepting ideas.
Gleb’s writing style strikes me as very unauthentic feeling. Let me be clear I don’t mean to accuse him of anything negative; but I intuitively feel a very negative reaction to his writing. It triggers emotional signals in me of attempted deception and rhetorical tricks (whether or not this is his intent!) His writing risks associating “rationality” with such signals (should other people share my reactions) and again causing immunization, or even catalyzing opposition.
An illustration of the nightmare scenario from such an outreach effort would be that, 3 years from now when I attempt to talk to someone about biases, they respond by saying “Oh god don’t give me that ‘6 weird tips’ bullshit about ‘rational thinking’, and spare me your godawful rhetoric, gtfo.”
Like I said at the start, I don’t know which way it swings, but those are my thoughts and concerns. I imagine they’re not new concerns to Gleb. I still have these concerns after reading all of the mitigating argumentation he has offered so far, and I’m not sure of a good way to collect evidence about this besides running absurdly large long-term “consumer” studies.
I do imagine he plans to continue his efforts, and thus we’ll find out eventually how this turns out.
If you choose to “care more” about something, and as a result other things get less of your energy, you are socially less liable for the outcome than if you intentionally choose to “care less” about a thing directly. For instance, “I’ve been really busy” is a common and somewhat socially acceptable excuse for not spending time with someone; “I chose to care less about you” is not. So even if your one and only goal was to spend less time on X, it may be more socially acceptable to do that by adding Y as cover.
Social excusability is often reused as internal excusability.