The rub is that influencers are the ones influencing elections, policy, and discourse right now. Whereas “professionals” have reach an all time level of distrust. Influencers vs professionals is indeed the problem of our time, however I think we’ve tried the solution you’ve proposed countless times and have already failed. One just has to look at how messaging about climate change, vaccines, economics, and more turned out. To me, you have described the way the world should work but not the way that it is currently working.
The solution isn’t going to be acting more professional or acting more influency. Science communication has tried every discrete value on that axis over the last few decades and still failed. The solution is going to be orthogonal to it.
Reminds me of the - “No CGI” is actually Invisible CGI—video series from a few years ago. Linked below. At this point, a substantial percentage of writing is at least aided by LLMs so the only LLM writing you notice is just the bad writing. I don’t fully buy this but I think it explains a least a portion of the discourse.