It would be grating if a dozen companies made posts like this every month, but that isn’t the case.
I’m a little wary of this. You think it would be bad if other people acted in a way similar to you in sufficient number? What determines who “gets” to reap the benefits of being the exception?
Many find that sort of discounting to be contrary to intuition and desired results, e.g. the suffering of some particular person is more or less significant depending on how many other people are suffering in a similar enough way.