rba (careful or this interface will autocorrect to ‘bra’) asserted that John Cant was the first to write on the topic in 1981, in his article titled Hypothesis for the Evolution of Human Breasts and Buttocks.
No. Desmond Morris provided a controversial hypothesis for female breast prominence in The Naked Ape (1967), which became known as the “frontal mimicry” or “extra-butt” hypothesis. Cant does cite Morris.
Before bras were invented, breast prominence was an extremely accurate signal of young age. Signals of young age are a highly accurate signal to males of conception probability, since the probability of conception declines monotonically with female age.
Why does breast prominence decline steadily (and drastically) as a function of age: the weight of the breast tissue pulls the breast in a downward direction steadily and speedily. This gravity pull is so extreme that within a few decades, an adult woman (who did not use cloth to protect against gravity) no longer has prominent breasts. She has 2 flat strips of triangular flesh, each with a point ending below her belly button.
Given that breast prominence declines so accurately with the years of gravity’s pull, male attentiveness and appreciation for round, prominent, uplifted breasts is because those breasts are a highly accurate signal of conception probability.
Males are sexually attracted to other signs of youth, but other signs are not as accurate measures of age as the steady pull of gravity. Csondier a reliable sign of youth: facial skin tautness. Facial skin texture is susceptible to individual genetic factors and other aspects of health, including psychological difficulty, sleep, and nutrition.