I don’t think winners beat the competition because they work harder. And it’s not even clear that they win because they have more creativity. The secret, I think, is in understanding what matters.
It’s not obvious, and it changes. It changes by culture, by buyer, by product and even by the day of the week. But those that manage to capture the imagination, make sales and grow are doing it by perfecting the things that matter and ignoring the rest.
Both parts are difficult, particularly when you are surrounded by people who insist on fretting about and working on the stuff that makes no difference at all.
A common piece of advice from pro Magic: the Gathering plays is “focus on what matters.” The advice is mostly useless to many people though because the pros have made it to that level precisely because they know what matters to begin with.
perhaps the better advice, then, is “when things aren’t working, consider the possibility that it’s because your efforts are not going into what matters, rather than assuming it is because you need to work harder on the issues you’re already focusing on”
-Seth Godin
A common piece of advice from pro Magic: the Gathering plays is “focus on what matters.” The advice is mostly useless to many people though because the pros have made it to that level precisely because they know what matters to begin with.
perhaps the better advice, then, is “when things aren’t working, consider the possibility that it’s because your efforts are not going into what matters, rather than assuming it is because you need to work harder on the issues you’re already focusing on”
That’s a much better advice than Godin’s near-tautology.
Could you add the link if it was a blog post, or name the book if the source was a book?
Done.