In some way both beginnings and endings have more importance then the steps in between. If you are on a date the first five seconds creates a first impression that’s matters a lot more than a random span of five seconds that happens five minutes into the date.
The peak-end rule additional says that people remember the peak and the end of an experience much more than the average experience.
One interesting exerpt from Wikipedia:
Colonoscopy patients were randomly divided into two groups. One underwent a colonoscopy procedure wherein the scope was left in for three extra minutes, but not moved, creating a sensation that was uncomfortable, but not painful. The other group underwent a typical colonoscopy procedure. Kahneman et al. found that, when asked to retrospectively evaluate their experiences, patients who underwent the longer procedure rated their experience as less unpleasant than patients who underwent the typical procedure.
I would expect that the average rationalist doesn’t value beginnings and endings enough.
In some way both beginnings and endings have more importance then the steps in between. If you are on a date the first five seconds creates a first impression that’s matters a lot more than a random span of five seconds that happens five minutes into the date.
The peak-end rule additional says that people remember the peak and the end of an experience much more than the average experience.
One interesting exerpt from Wikipedia:
I would expect that the average rationalist doesn’t value beginnings and endings enough.