Somewhat related, there was an EA forum post recently about cost effectiveness of comms from OP. They calculated viewer minute per dollar, but I think conversions per dollar would be better. Would be interesting to compare the conversions per dollar you get with our data. Maybe good to post your approach there as a comment too?
Sounds promising!
Somewhat related, there was an EA forum post recently about cost effectiveness of comms from OP. They calculated viewer minute per dollar, but I think conversions per dollar would be better. Would be interesting to compare the conversions per dollar you get with our data. Maybe good to post your approach there as a comment too?