It costs about 0.2 $ per view for a video ad on YouTube, so if 0.2% of viewers
Beware of figures plucked from the air just because they “sound” small enough or big enough to do the work required of them. It is quite possible to run an ad that goes out to a million people and gets no responses.
What response do video ads on YouTube get, in terms not just of clicks but of whatever action the ad is intended to elicit?
I think that would vary too much depending on the video to make a meaningful comparison. Better to compare 0.2$ to the oppurtunity costs of word of mouth and other methods of spreading existential risk awareness, isn’t it?
Beware of figures plucked from the air just because they “sound” small enough or big enough to do the work required of them. It is quite possible to run an ad that goes out to a million people and gets no responses.
What response do video ads on YouTube get, in terms not just of clicks but of whatever action the ad is intended to elicit?
There’s http://www.adweek.com/socialtimes/youtube-ads-highest-conversion-rates/204145, and https://www.thinkwithgoogle.com/articles/driving-donations-digitally.html
That last one is from the owner of Youtube, so take whatever grains of salt you think are appropriate.
I think that would vary too much depending on the video to make a meaningful comparison. Better to compare 0.2$ to the oppurtunity costs of word of mouth and other methods of spreading existential risk awareness, isn’t it?