Apparently Jeff Bezos used to do something like this with his regular “question mark emails”, which struck me as interesting in the context of an organization as large and complex as Amazon. Here’s what it’s like from the perspective of one recipient (partial quote, more at the link):
About a month after I started at Amazon I got an email from my boss that was a forward of an email Jeff sent him. The email that Jeff had sent read as follows:
“?”
That was it.
Attached below the “?” was an email from a customer to Jeff telling him he (the customer) takes a long time to find a certain type of screws on Amazon despite Amazon carrying the product.
A “question mark email” from Jeff is a known phenomenon inside Amazon & there’s even an internal wiki on how to handle it but that’s a story for another time. In a nutshell, Jeff’s email is public and customers send him emails with suggestions, complaints, and praise all the time. While all emails Jeff receives get a response, he does not personally forward all of them to execs with a “?”. It means he thinks this is very important.
It was astonishing to me that Jeff picked that one seemingly trivial issue and a very small category of products (screws) to personally zoom in on. …
Apparently Jeff Bezos used to do something like this with his regular “question mark emails”, which struck me as interesting in the context of an organization as large and complex as Amazon. Here’s what it’s like from the perspective of one recipient (partial quote, more at the link):