Point 10 should be 1 and probably a variant should be 2. And they’re not even all that good at finding out what people think. They can sometimes find out how people feel or what their current reaction is.
To point 14, it depends on who’s doing the rating. I’ll point out that survey design and interpretation is a pretty big business—there’s a reason Qualtrics charges so much (and that SAP paid $8B for the company), and a related reason that competitors universally suck—the actual presentation is the easy (and non-profitable) part. The design and analytics are difficult and command a lot of revenue.
Point 10 should be 1 and probably a variant should be 2. And they’re not even all that good at finding out what people think. They can sometimes find out how people feel or what their current reaction is.
To point 14, it depends on who’s doing the rating. I’ll point out that survey design and interpretation is a pretty big business—there’s a reason Qualtrics charges so much (and that SAP paid $8B for the company), and a related reason that competitors universally suck—the actual presentation is the easy (and non-profitable) part. The design and analytics are difficult and command a lot of revenue.