The $2.43 Billion Question: Podcast Advertising in 2024: 10% of podcasts are ads (after which conversion rates drop); 30% of people left because of ads; a crazy amount of listeners. I don’t know why hosts (and the people paying them) aren’t a bit more subtle, and instead name drop the product casually throughout the episode. Of course, this may throw off the flow and be too forced.
I think attribution for advertising success happens via referral codes. If you just subtly speak about the product the listener might not actually use your code when buying it.
It also requires more cognitive load to have to think about the ad while doing a show instead of recording an ad once and then letting the person cutting the video cut in the ad.
I think attribution for advertising success happens via referral codes. If you just subtly speak about the product the listener might not actually use your code when buying it.
It also requires more cognitive load to have to think about the ad while doing a show instead of recording an ad once and then letting the person cutting the video cut in the ad.