Wouldn’t such a company be out-competed by a company that combines artificial diamonds with donations to the rare diseases in cute puppies fund? More warm fuzziest per dollar spent.
Also, both would have to compete with much, much cheaper artificial diamonds, and so likely could not capture the 90% premium. Plus, the signaling value of having an artificial diamond is much less if some are cheep and other are not. Branding doesn’t help a small charity diamond startup much, since the people their customers are trying to signal to haven’t heard of them. You might be able to do it with a major name brand jewelry company, though, but they’d have an incentive to maximize warm fuzzies/$ and minimize donation amount.
Wouldn’t such a company be out-competed by a company that combines artificial diamonds with donations to the rare diseases in cute puppies fund? More warm fuzziest per dollar spent.
Given that there’s at the moment no company that combines it was cute puppies I don’t think that’s a major issue.
Branding doesn’t help a small charity diamond startup much, since the people their customers are trying to signal to haven’t heard of them.
The difference between a natural diamond and an artificial one isn’t visible to the naked eye. It’s only visible when people talk about the origin of the diamond.
Wouldn’t such a company be out-competed by a company that combines artificial diamonds with donations to the rare diseases in cute puppies fund? More warm fuzziest per dollar spent.
Also, both would have to compete with much, much cheaper artificial diamonds, and so likely could not capture the 90% premium. Plus, the signaling value of having an artificial diamond is much less if some are cheep and other are not. Branding doesn’t help a small charity diamond startup much, since the people their customers are trying to signal to haven’t heard of them. You might be able to do it with a major name brand jewelry company, though, but they’d have an incentive to maximize warm fuzzies/$ and minimize donation amount.
Given that there’s at the moment no company that combines it was cute puppies I don’t think that’s a major issue.
The difference between a natural diamond and an artificial one isn’t visible to the naked eye. It’s only visible when people talk about the origin of the diamond.