Zero-sum advertising for products like Coca-Cola, which are nearly indistinguishable from readily available substitutes?
What about all the positive externalities like free tv and websites funded by ads?
I enjoy Coke ads for art value, even if I’m fairly indifferent to the product.
Zero-sum advertising for products like Coca-Cola, which are nearly indistinguishable from readily available substitutes?
What about all the positive externalities like free tv and websites funded by ads?
I enjoy Coke ads for art value, even if I’m fairly indifferent to the product.