I was thinking that we aren’t the target audience here, so it would be good to check the comments at Huffington, and I’m pleased to see that you apparently had a good effect on one person.
This being said, the article is very much (title, picture, and beginning) framed in terms of avoiding regret. On the other hand, activating loss aversion is one way of grabbing people, and it might not be a bad strategy.
Are there vivid methods of showing the good effects of people not getting malaria?
Yeah, I’m not sure the critical comments were fully right, but I do see the benefit in making the writing more positive in tone to avoid negative associations with donating.
I was thinking that we aren’t the target audience here, so it would be good to check the comments at Huffington, and I’m pleased to see that you apparently had a good effect on one person.
This being said, the article is very much (title, picture, and beginning) framed in terms of avoiding regret. On the other hand, activating loss aversion is one way of grabbing people, and it might not be a bad strategy.
Are there vivid methods of showing the good effects of people not getting malaria?
+1 for looking at the evidence (comments)
The article was specifically meant to activate loss aversion, as this is more powerful than gain for most people.
Regarding vividness, I tried to do this with my visualization exercise. Do you think that was successful?
I realized after I posted the parent comment that I was trying to accommodate the critical comments even though I wasn’t at all sure they were right.
It strikes me as at least a pretty good visualization exercise. Apparently, I was reading much too fast and didn’t see it.
Yeah, I’m not sure the critical comments were fully right, but I do see the benefit in making the writing more positive in tone to avoid negative associations with donating.