The article was specifically meant to activate loss aversion, as this is more powerful than gain for most people.
Regarding vividness, I tried to do this with my visualization exercise. Do you think that was successful?
I realized after I posted the parent comment that I was trying to accommodate the critical comments even though I wasn’t at all sure they were right.
It strikes me as at least a pretty good visualization exercise. Apparently, I was reading much too fast and didn’t see it.
Yeah, I’m not sure the critical comments were fully right, but I do see the benefit in making the writing more positive in tone to avoid negative associations with donating.
The article was specifically meant to activate loss aversion, as this is more powerful than gain for most people.
Regarding vividness, I tried to do this with my visualization exercise. Do you think that was successful?
I realized after I posted the parent comment that I was trying to accommodate the critical comments even though I wasn’t at all sure they were right.
It strikes me as at least a pretty good visualization exercise. Apparently, I was reading much too fast and didn’t see it.
Yeah, I’m not sure the critical comments were fully right, but I do see the benefit in making the writing more positive in tone to avoid negative associations with donating.