Definitely worth mentioning, but both sides are important. Enable/attract/incentivize is generally most important, but as a category (in the broad sense, not just games—category of behavior you care about) gets crowded, you also need to remove blockers to adopting your recommendation.
Also worth saying that this applies to both design and marketing. The choice of what features to expend effort on (or to expend effort to avoid/replace) has multiple inputs, and the choice of which ones to highlight in ad copy likewise.
Definitely worth mentioning, but both sides are important. Enable/attract/incentivize is generally most important, but as a category (in the broad sense, not just games—category of behavior you care about) gets crowded, you also need to remove blockers to adopting your recommendation.
Also worth saying that this applies to both design and marketing. The choice of what features to expend effort on (or to expend effort to avoid/replace) has multiple inputs, and the choice of which ones to highlight in ad copy likewise.