“Unique online experiments find success really does breed success”
In the first experiment, the researchers donated funding to 100 of 200 new, unfunded projects on the crowd-funding website kickstarter.com and monitored the level of later funding. 39% of projects without the initial experimental donation attracted future donations, compared with 70% of those given the experimental donation – almost two times more.
(the other three experiments are comparable).
However, when the research team carried out a second study to investigate whether success increases in proportion to the help given, they found that, for example, giving twice as much funding does not provide twice as much success.
“Unique online experiments find success really does breed success”
(the other three experiments are comparable).
http://www.ucl.ac.uk/news/news-articles/0414/280414-success-breeds-success