Alternate summary: many potential donors are not very rational, so appeals to emotion are more effective than appeals to numerical analysis. In order to be “effective” in extracting their money, you should feel free to manipulate your presentation to appeal in this way.
Alternate summary: many potential donors are not very rational, so appeals to emotion are more effective than appeals to numerical analysis. In order to be “effective” in extracting their money, you should feel free to manipulate your presentation to appeal in this way.