It suggests that when fans of something are worried when it becomes too popular, they object against losing their positional good. That’s just one possible explanation. Sometimes the fact that X becomes widely popular changes X, and there are people who genuinely preferred the original version.
That doesn’t explain why the new X looks much more like an extreme version of the popular version of X rather than the original X.
That doesn’t explain why the new X looks much more like an extreme version of the popular version of X rather than the original X.