The author’s agency doesn’t dominate the effects so much, I think, there are many people who have to agree before a piece of writing can do anything. Nothing propagates or gets read without the consent of an audience, to the extent that popular texts often just articulate sentiments that’re already endemic.
How about the printing press?
The printing press is a tool which lets us coordinate multilateral action differently than we were previously.
The author’s agency doesn’t dominate the effects so much, I think, there are many people who have to agree before a piece of writing can do anything. Nothing propagates or gets read without the consent of an audience, to the extent that popular texts often just articulate sentiments that’re already endemic.