Does anyone know who is testing AI Safety public outreach messaging? Or where I can find relevant research on this?
Things that would be interesting to test:
Salience (which messages are remembered and correctly attributed)
Persuasion (which messages get people to act)
Likability (which messages improve sentiment on topic X or for brand Y)
Attention (which messages get peoples attention)
Associations (what attributes come to mind when X message is delivered)
It may also be worth considering channels too. I.e. outdoor vs social vs audio vs OLV but that is a separate thing.