Usually this comes up in the context of financing education, where they are sometimes called human capital contracts. This was previously discussed on LW. I left a comment there giving several of education (England, France, Yale) and another example more like this post: “360 deals” in the music industry, where instead of touring existing to promote the album or vice versa, the record label owns a proportion of everything musician does, so that their interests are more aligned. I think that the most famous example is Lady Gaga, who signed such a deal fairly early in her career. (The wikipedia article I link gives as examples even more famous musicians Madonna and Jay-Z, but those were late in their careers and, I guess, maybe in the opposite direction, where the tour promoter buys a chunk of the record.)
Usually this comes up in the context of financing education, where they are sometimes called human capital contracts. This was previously discussed on LW. I left a comment there giving several of education (England, France, Yale) and another example more like this post: “360 deals” in the music industry, where instead of touring existing to promote the album or vice versa, the record label owns a proportion of everything musician does, so that their interests are more aligned. I think that the most famous example is Lady Gaga, who signed such a deal fairly early in her career. (The wikipedia article I link gives as examples even more famous musicians Madonna and Jay-Z, but those were late in their careers and, I guess, maybe in the opposite direction, where the tour promoter buys a chunk of the record.)