SMBC: dystopian objective function

Cartoon: http://​​www.smbc-comics.com/​​index.php?db=comics&id=2286 evokes the horror you should feel imagining your values being modified arbitrarily, although in the comic there’s slippery-slope consent at each step.

This reminds me of a sci-fi novel where the participants are playing a game where points are awarded for “traditional” early 20th century behavior (the original records are lost, and some virus has infected the teleportation gates). Unfortunately I can’t remember the author or name; it was pretty decent. Anyone recall it?