My first though when evaluating the title was that philantrophy makes more utilitarian sense when seen as a long run strategy.
This was not what was meant by the artical of course but may be an interesting view in itself.
Philanthropy has objective benefits for the philanthropist summarized rakish as: Getting fame and tax benefits for your pet projects.
The reasons why philanthropists give are complex and can be incentivised by a number of different drivers, such as tax benefit or using charitable causes to manage reputational risk. While compassion may drive philanthropist to help the poor, their giving also hinges on notions of self-transformation and status in the social corporate responsibility stakes - ‘feed the poor, get a name’.
My first though when evaluating the title was that philantrophy makes more utilitarian sense when seen as a long run strategy. This was not what was meant by the artical of course but may be an interesting view in itself.
Philanthropy has objective benefits for the philanthropist summarized rakish as: Getting fame and tax benefits for your pet projects.
from http://www.brad.ac.uk/ssis/new-philanthropy/objectives/ :