I am not under the impression that physical comfort is what was opposed in Fight Club. After all, hunter-gatherers also accessed more resources than they could ever consume, like top-quality fresh air and sunlight. I think it was consumerism. Under consumerism, consuming is not driven by personal motivation, but by the external general goal of supporting the economy. Instead of being an end, the consumer has to be turned into a means to that single end, a slave to consumption, through ads and social pressure.
I am not under the impression that physical comfort is what was opposed in Fight Club. After all, hunter-gatherers also accessed more resources than they could ever consume, like top-quality fresh air and sunlight. I think it was consumerism. Under consumerism, consuming is not driven by personal motivation, but by the external general goal of supporting the economy. Instead of being an end, the consumer has to be turned into a means to that single end, a slave to consumption, through ads and social pressure.