The reason given here is that the things that feel environmentally friendly, and the things advocated for by environmentalists, tend to not be the things that help.
Effective Environmentalism is maximizing how good people feel about being environmentalists. Anything else would be, like, dry fog or some other impossible thing.
Effective Environmentalism is maximizing how good people feel about being environmentalists. Anything else would be, like, dry fog or some other impossible thing.