We’ve all been waiting for the next big thing to come after Chatroulette, right? I think live video is going to be huge—it’s a whole new social platform.
So the idea is: Instant Audience. Pay $1, get a live video audience of 10 people for 1 minute. The value prop is attention.
The site probably consists of a big live video feed of the performer, and then 10 little video feeds for the audience. The audience members can’t speak unless they’re called on by the performer, and they can be “brought up on stage” as well.
For the performer, it’s a chance to practice your speech / stand-up comedy routine / song, talk about yourself, ask people questions, lead a discussion, or limitless other possibilities (ok we are probably gonna have to deal with some suicides and jackers off).
For the audience, it’s a free live YouTube. It’s like going to the theater instead of watching TV, but you can still channel surf. It’s a new kind of live entertainment with great audience participation.
Better yet, you can create value by holding some audience members to higher standards of behavior. There can be a reputation system, and maybe you can attend free performances to build up your Karma (by giving useful feedack without whipping it out), then companies pay more for focus groups with high-Karma users.
Apparently businesses shell out tons for focus groups; we’re talking free iPod touch per person per couple hours.
I think the biggest implementation challenge is gonna be constantly having to test live video with lots of simultaneous users. But it might be worth it if you want to ride the live video web wave. There are companies who would love to run video focus groups for at least $1 per person-minute.
I don’t think you should charge a fixed rate per person. An auction or market would be a better way to set pricing, something like Amazon’s Mechanical Turk or the Google adwords auctions.
I give it a solid “that could work” but the business operations are non-trivial. You probably would need someone with serious B2B sales experience, ideally already connected with the NYC-area focus group/marketing community.
If you’re charging a dollar a group, I don’t think a salesperson could pay for themselves.
You could probably charge more to anyone who would otherwise have to rent a room/offer incentives/etc. but that would hurt adoption of more casual presenters, which I think you would need to keep your audience.
Startup idea:
We’ve all been waiting for the next big thing to come after Chatroulette, right? I think live video is going to be huge—it’s a whole new social platform.
So the idea is: Instant Audience. Pay $1, get a live video audience of 10 people for 1 minute. The value prop is attention.
The site probably consists of a big live video feed of the performer, and then 10 little video feeds for the audience. The audience members can’t speak unless they’re called on by the performer, and they can be “brought up on stage” as well.
For the performer, it’s a chance to practice your speech / stand-up comedy routine / song, talk about yourself, ask people questions, lead a discussion, or limitless other possibilities (ok we are probably gonna have to deal with some suicides and jackers off).
For the audience, it’s a free live YouTube. It’s like going to the theater instead of watching TV, but you can still channel surf. It’s a new kind of live entertainment with great audience participation.
Better yet, you can create value by holding some audience members to higher standards of behavior. There can be a reputation system, and maybe you can attend free performances to build up your Karma (by giving useful feedack without whipping it out), then companies pay more for focus groups with high-Karma users.
Apparently businesses shell out tons for focus groups; we’re talking free iPod touch per person per couple hours.
I think the biggest implementation challenge is gonna be constantly having to test live video with lots of simultaneous users. But it might be worth it if you want to ride the live video web wave. There are companies who would love to run video focus groups for at least $1 per person-minute.
I don’t think you should charge a fixed rate per person. An auction or market would be a better way to set pricing, something like Amazon’s Mechanical Turk or the Google adwords auctions.
I give it a solid “that could work” but the business operations are non-trivial. You probably would need someone with serious B2B sales experience, ideally already connected with the NYC-area focus group/marketing community.
If you’re charging a dollar a group, I don’t think a salesperson could pay for themselves.
You could probably charge more to anyone who would otherwise have to rent a room/offer incentives/etc. but that would hurt adoption of more casual presenters, which I think you would need to keep your audience.