Email is the single digital communication medium shared by almost every company and individual on the planet and is the medium most likely to be selected as an open contact method on the website of a journalist/media company.
Channels that are selected as a central open contact method tend to be very crowded and thus not the most efficient channels.
As for the critique of the email itself, I agree that omitting that sentence improves the conciseness of the email, but that sequence of six words doesn’t make the entire email contents not concise.
The person getting the email might get 2000 emails per day. That sentence will likely, get a good portion of the people who receive it to think “This person doesn’t know how to write concisely, why should I read another four paragraphs from them?”
handling communications like this with care.
Generally, handling communication with care means not mass emailing busy people but writing personalized emails and thinking about what those people want to hear.
One narrative that could be interesting for a journalist could be:
The YouGov poll shows that a majority of Americans are afraid that AI causes human extinction. Alternative media like Breaking Points and Tucker covered the topic but it is underreported in mainstream media. It’s important that people can inform themselves about this topic by reading respected articles from trusted sources like [your newspaper] and at the moment it seems underreported.
In the past, your newspaper did a good work at holding big tech accountable and it’s important not to drop the ball. Ex-Google engineer Geoffrey Hinton recently criticized the big tech companies and charged that in their pursuit of profits, they might endanger the very existence of humanity.
One take, that nobody published till now is XYZ. Here are a few expert quotes on XYZ.
What value would this email have to a journalist? They care about getting readers, you tell them a topic that’s good for getting readers. You are making a case that it fits with the other stories they write. You also reduce their work by telling them about XYZ.
Fifteen years ago, a good press release was one that a journalist could just copy-paste and put his name on. In the online world there’s likely less copy-pasting of press releases then back then but he principle that you want a few paragraph that demonstrate that there’s a good story that they could easily publish without doing much work likely still holds.
Channels that are selected as a central open contact method tend to be very crowded and thus not the most efficient channels.
The person getting the email might get 2000 emails per day. That sentence will likely, get a good portion of the people who receive it to think “This person doesn’t know how to write concisely, why should I read another four paragraphs from them?”
Generally, handling communication with care means not mass emailing busy people but writing personalized emails and thinking about what those people want to hear.
One narrative that could be interesting for a journalist could be:
What value would this email have to a journalist? They care about getting readers, you tell them a topic that’s good for getting readers. You are making a case that it fits with the other stories they write. You also reduce their work by telling them about XYZ.
Fifteen years ago, a good press release was one that a journalist could just copy-paste and put his name on. In the online world there’s likely less copy-pasting of press releases then back then but he principle that you want a few paragraph that demonstrate that there’s a good story that they could easily publish without doing much work likely still holds.