Thanks! As for why so many landing pages are like this, my best guess is that they’re optimized for purchasing decision makers who don’t really care about the actual product they’re buying, but do care a lot about higher level outcomes like “amazing customer experiences.”
do care a lot about higher level outcomes like “amazing customer experiences.”
My brain translated that uncharitably as “care about using the right buzzwords”.
(Because, I don’t see why there would be a positive correlation between amazing customer experiences and someone having the words “amazing customer experiences” on their website.)
Thanks! As for why so many landing pages are like this, my best guess is that they’re optimized for purchasing decision makers who don’t really care about the actual product they’re buying, but do care a lot about higher level outcomes like “amazing customer experiences.”
My brain translated that uncharitably as “care about using the right buzzwords”.
(Because, I don’t see why there would be a positive correlation between amazing customer experiences and someone having the words “amazing customer experiences” on their website.)